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Question Your Data: The Human Approach to AI in Market Research

About this event

While it's clear that AI has the potential to transform market research, the real challenge for many researchers lies in integrating Artificial Intelligence seamlessly into their daily workflows.

Join Greenbook for a free webinar with Recollective on Thursday, April 11th at 1 pm ET to uncover a new AI Themes feature that can help you simplify the analysis of large qualitative data sets and quickly identify patterns and insights that might otherwise be missed. 

Through an exploration of Recollective’s innovative AI Questions feature, you’ll learn how to transform the way you engage with your data — and unlike traditional analysis tools, you’ll be empowered to interact with data in a natural, human manner. 

Join us to see how these innovative AI tools can elevate the efficiency and depth of your research, enhancing your day-to-day analyses. 

What You’ll Learn:

  • How AI can enhance your exploration of large qualitative data sets, enabling you to verify initial assumptions and form solid narratives quickly.
  • How Recollective AI goes beyond traditional tools, providing comprehensive support in uncovering key insights and offering a more fulfilling research experience.
  • How to transform data engagement, allowing for more intuitive and conversational interactions with your research data for deeper insights.

Hosted by

  • Guest speaker
    G
    Dana Cassady VP, Business Insights and Change @ Recollective

    Dana Cassady understands the power of qualitative data and the critical role that customer voice plays in inspiring and enacting meaningful change. Over the course of 10 years as a member of Recollective’s team he’s collaborated with thousands of researchers across the globe, shaping the part that evolving technology has played in their work. As an impassioned advocate for the resounding versatility of community supported approaches in qualitative research, Dana’s aim is to help fellow researchers showcase and advance their expertise and innovation through technology. In his current role as VP, Business Insight, he combines past experience as a Research Analyst with years of experience collaborating with Recollective’s users to make certain that customer advocacy and experience is central to decision making.

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