Scaling Brand Tracking: How MoneyGram Launched 18 Global Research Trackers in Two Months

Brand tracking can often feel like an uphill battle — multiple teams, long wait times for insights, and constant back-and-forth to get the data you need. It’s frustrating, time-consuming, and holds back the potential of your research. But what if you could bypass all of that and access the insights you need in real-time?

Join Greenbook, quantilope, and Chris Wardlaw, Head of Global Research and Insights at MoneyGram International, for an inside look at how MoneyGram transformed their brand tracking process. Chris and his team didn’t just build one automated brand tracker, they launched 18 across the globe in less than two months. And it didn’t stop there. These trackers helped modernize their brand by delivering instant insights, measuring both brand equity and the impact of big marketing efforts like their major 2023 Haas Formula 1 sponsorship.

In this live review of MoneyGram’s case study, followed by a fireside chat with quantilope, you’ll learn how to sidestep the common challenges of brand tracking — eliminating long email chains, endless support tickets, and waiting for insights. 

By the end of the session, you'll have a blueprint to take control of your brand tracking, armed with actionable strategies to streamline your process, improve efficiency, reduce bottlenecks, and access real-time data for faster, smarter decision-making.

In this session, you will:

• See how MoneyGram’s automated tracker measures the impact of their Formula 1 sponsorship, and learn how you can use similar tactics to track your marketing success.
• Get an inside look at MoneyGram’s creative approach to launching 18 research trackers in less than 2 months, and discover ways to simplify and scale your organization’s tracking process.
• Find out how modern tools can help you take control of your brand tracking and access real-time data whenever you need it.