About this event
Are you receiving more requests for consumer research as your consumers evolve at faster rates? At the same time, are you seeing your capacities shrink as budgets are being reduced alongside a challenging economy?
When you combine these two things, you get what we call the “Research Dilemma,” - the notion of having too many research requests with too few hands or resources to complete them.
Thankfully, with more advances in AI technology, you can easily connect and automate your entire research process.
Join Greenbook and quantilope’s Global Director, Solutions Consulting, Dr. Bea Capestany for a presentation on the benefits of AI within research and a perspective on how to make AI approachable and applicable for research departments. By harnessing AI alongside advanced methods into your market research, you will no longer have to say no to new projects and requests, moving you closer to solving the Research Dilemma for your organization.
This session will include a live demo of quinn, the most advanced AI co-pilot for consumer research. See how AI can remove bulky and inefficient research processes. The best part? You don’t have to be an AI expert because it’s all designed to work automatically. See market-leading features first-hand and how they drive efficiencies in advanced method consumer research.
Key Takeaways:
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Beatrice Capestany is the Global Director of Solutions Consulting at quantilope with expertise in advanced quantitative research methodologies. Prior to joining quantilope, Beatrice earned a Ph.D. in Psychology & Neuroscience from Duke University studying human behavior with an emphasis on learning how and why people make the decisions they do. Beatrice now spends her time working with Insights Leaders at global brands helping them to enhance the quality and efficiency of their work through research technology while guiding them on the research solutions for their unique business needs.