Survey Design: How To Apply Empathy To Amplify Data Quality

Surveys are supposed to help businesses better understand their audiences — but more often than not, they’ve been designed solely from the researcher's perspective. If organizations want to get the most value out of their surveying efforts, it’s time to shift the lens to the consumer. 

Taking a more empathetic approach to your research practice will not only create better experiences for your respondents, but will also encourage more honest feedback. In fact, using an empathetic survey design can stretch your research budget by more than 50%, reduce dropout rates, and increase the underlying quality of your data.

Join GreenBook and Jon Puleston, Vice President of Innovation at Kantar Profiles, for an enlightening discussion about how to put empathetic design practices into action for your organization. You’ll also learn important tactics to remove unconscious bias from your questions, explore critical steps to help your respondents feel comfortable telling the truth, and gain actionable tips and strategies to influence more positive results in your data.

3 Things You’ll Learn

1. Empathetic Design Practices: Discover how to see your brand through the eyes of consumers
2. Research Methods: Learn how to support respondent memory by using a DE&I approach to questioning
3. Communication Strategies: How to be more respectful and empathetic to respondents in messaging, and communicate that they’re being heard