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The Metaverse: A New World of Consumer Engagement

About this event

The metaverse isn’t just for gamers anymore. With global revenue potential predicted to reach $800 million by 2024, various industries beyond tech have begun to explore potential opportunities for growth and expansion into this new digital landscape for entertainment, shopping, socializing, and more.

Conversation around the metaverse is everywhere and with the most innovative companies on the verge of discovering the profitable new implication of this vast new world of opportunity, the question is, how prepared are YOU? 

And if you’re still asking yourself, “what exactly IS the metaverse”— not to worry, we’ve got you covered! 

Join Tammy Young, SVP of Sales at Toluna, for a groundbreaking discussion that will unveil exciting opportunities to leverage new technologies in the metaverse to attract and build your audience. 

Get a first look at Toluna’s recent study exploring US consumers’ feedback around interest in transitioning into the metaverse, their concerns about adoption of new technology and privacy implications, as well as expectations for companies now and in the future.

You’ll also gain essential tips to begin to collect information about what your customers want, accurately segment your audience, and develop your metaverse marketing strategy.

3 Fundamental Steps For Metaverse Success:

  • Research Tips: Uncover an authentic understanding of your customers’ views on the metaverse and what they expect from you
  • Transformative Strategies: Discover actionable steps to begin expanding your business opportunities in the metaverse 
  • Winning Communications: Learn how to develop a messaging blueprint that will educate your customers, address their concerns, and get them excited to engage and create authentic connections through the metaverse

Hosted by

  • Guest speaker
    Tammy Young SVP, Sales @ Toluna Corporate

    Tammy has over 20 years of experience in big data, analytics, and market research, and has helped numerous clients over the years with product development, marketing campaigns, and brand health. Her client list has spanned a variety of industries and companies, including Google, Nestle, Athleta, Blue Apron, McDonald’s, Cigna, The Home Depot, Amazon, Microsoft, Warner Brothers, NBC Universal, and many more. In Tammy’s current role, she is leading a team at Toluna to help bring market research solutions to clients in the Tech, Media, Telecom, and Entertainment industries. She also is the Denver Chapter Lead of Women In Research (WIRe).


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