The Synthetic Shift: Is Synthetic Data the Future of Consumer Insights?

Data has become the world’s most valuable currency. Brands are more information-hungry than ever, yet face increasingly complex regulations around sourcing and using data.

But a solution is emerging. Gartner suggests that 70% of data used to train models will be synthetic before the end of the decade.

Join Greenbook, Greencore, and Bulbshare on Thursday, October 31st at 10 am ET as we unpack the power of synthetic data to supercharge consumer insights and fuel brand decisions. Whether it’s to accelerate innovation, alleviate privacy concerns, remove bias from insights, or mitigate data scarcity challenges, we’ll discuss synthetic data's opportunities - and threats - in consumer research.

In this session, you’ll learn how to:

• Navigate strict regulations and use data without privacy or ethical issues.
• Eliminate bias with synthetic data for a more accurate representation of diverse populations.
• Save time and money by using synthetic data.
• Overcome data shortages in niche markets and emerging trends.