About this event
In today's fast-paced digital world, online conversations provide a wealth of information that businesses can use to anticipate and predict market and consumer shifts. Still, many insights pros find that leveraging these conversations to stay ahead of trends can be a daunting task.
Join GreenBook and NetBase Quid as we uncover how researchers can more seamlessly use online conversations to identify and prioritize emerging trends in their space through AI and tried-and-true statistical models. You’ll learn practical strategies for implementing a data-driven approach to your business and explore real-world examples that demonstrate how to increasingly add value to your business insights and gain a competitive edge in your industry.
In this discussion, you’ll discover how to:
- Identify market opportunities by uncovering unmet needs with your target audience
- Drill deeper into your data to predict and anticipate trends in your industry
- Use consumer and market analytics to get ahead of the competition
Hosted by
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Guest speaker
Harvey Rañola Global Head of Media Intelligence @ NetBase QuidG
Harvey has been developing and executing marketing and revenue operations strategies for more than 10 years. He also has a background in journalism and multimedia production, which has given him the opportunity to create content for media companies and brands like ESPN, Fox Sports and Taco Bell.
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Guest speaker
Ryan Fitzpatrick Senior Solutions Consultant @ NetBase QuidG
As a Senior Solutions Consultant, Ryan partners with NetBase Quid clients to deliver customized NLP solutions tailored towards the unique needs of their business and industry vertical. Ryan has spent the majority of his career in marketing analytics and has a passion for data analysis having recently completed his master’s degree in data science, specializing in artificial intelligence. Prior to joining NetBase Quid, Ryan led Western Union’s Social Analytics program working with global teams to optimize their social direct response and audience insights activities.
Greenbook
The Future of InsightsGreenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
