About this event
The B2B market is evolving rapidly – but getting far less attention than consumer marketing. AMA New York is responding with a webinar on “The Future of B2B Marketing".
Based on a survey of 411 B2B buyers across all major sectors, we will explore changes in:
- Who are the B2B purchasers
- How they buy
- Their media habits
- B2B attitudes to marketing technology
- Brand purpose and its impact on B2B buying
If you have any questions, please email webinars@amanewyork.org.
