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What Is the Future of B2B Marketing?

About this event

The B2B market is evolving rapidly – but getting far less attention than consumer marketing. AMA New York is responding with a webinar on “The Future of B2B Marketing".

Based on a survey of 411 B2B buyers across all major sectors, we will explore changes in:

  • Who are the B2B purchasers
  • How they buy
  • Their media habits
  • B2B attitudes to marketing technology
  • Brand purpose and its impact on B2B buying

If you have any questions, please email webinars@amanewyork.org.

Hosted by

  • Guest speaker
    G
    Craig Charney Research Chair & CEO & author of the survey @ AMA New York & Charney Research

  • Guest speaker
    G
    Michelle Chiantera President & CMO @ AMA New York & CMO of Corel

  • Guest speaker
    G
    Peter Weingard Global Head of Brand Marketing @ Wipro

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