hi brands - is your brand fit for the future?

As consumer expectations evolve quickly, is your brand set for success? Is it building excitement and creating a sense of belonging? Will it simply survive or thrive?

Is your brand fit for the future?

Join us on Thursday 19th March where we’ll share the very latest 2020 hi brands insight in FMCG, Media & Entertainment and Financial Services, including the relative strengths and weaknesses of leading brands in these sectors.

Key Speaker

Hear from leading expert and hi brands co-creator, Dr Keith Glanfield, Assistant Professor at the Marketing and Strategy Group, Aston Business School and author of "Brand Transformation" & category experts in CPG, Media & Entertainment and Financial services.

Agenda:

• 9:00am:Welcome & Introduction: Why future relevance and vitality matters and how to assess it. Susan Vidler, MD Harris Interactive UK & Dr Keith Glanfield, Assistant Professor, Marketing and Strategy Group, Aston Business School
• 9.20am: Latest hi brands case studies in FMCG, Media & Entertainment and Financial Services 
• 9.50am: Wrap-up Q&A

Case studies explored

Banking case study - Mark Hirst will explore how established banking brands are rising to the challenge of the relative digital newcomers.

Media and Entertainment case study - Lee Langford will demonstrate which newspaper brands have remained compelling in a very challenging environment by speaking readers’ language and delivering compelling content.

FMCG case study - Mark Brenton will show that not all soft drink brands are created equal, focussing on a brand that has “shaken up” the carbonated sector.

Hi brands is a compelling brand health measurement approach developed in conjunction with Aston Business School and nominated as a finalist in the MRS best innovation awards. It looks beyond equity and past performance to the future relevance and vitality of your brand.