hi brands - is your brand fit for the future?

As consumer expectations evolve quickly, is your brand set for success? Is it building excitement and creating a sense of belonging? Will it simply survive or thrive?

Is your brand fit for the future?

This session was recorded on Thursday 19th March - when we shared the very latest 2020 hi brands insight in FMCG, Media & Entertainment and Financial Services, including the relative strengths and weaknesses of leading brands in these sectors.

Key Speaker

Leading expert and hi brands co-creator, Dr Keith Glanfield, Assistant Professor at the Marketing and Strategy Group, Aston Business School and author of "Brand Transformation" was joined by category experts in CPG, Media & Entertainment and Financial services.

Agenda:

• 9:00am:Welcome & Introduction: Why future relevance and vitality matters and how to assess it. Susan Vidler, MD Harris Interactive UK & Dr Keith Glanfield, Assistant Professor, Marketing and Strategy Group, Aston Business School
• 9.20am: Latest hi brands case studies in FMCG, Media & Entertainment and Financial Services 
• 9.50am: Wrap-up Q&A

Case studies explored

Banking case study - Mark Hirst will explore how established banking brands are rising to the challenge of the relative digital newcomers.

Media and Entertainment case study - Lee Langford will demonstrate which newspaper brands have remained compelling in a very challenging environment by speaking readers’ language and delivering compelling content.

FMCG case study - Mark Brenton will show that not all soft drink brands are created equal, focussing on a brand that has “shaken up” the carbonated sector.

Hi brands is a compelling brand health measurement approach developed in conjunction with Aston Business School and nominated as a finalist in the MRS best innovation awards. It looks beyond equity and past performance to the future relevance and vitality of your brand.