About this event
As consumer expectations evolve quickly, is your brand set for success? Is it building excitement and creating a sense of belonging? Will it simply survive or thrive?
Is your brand fit for the future?
This session was recorded on Thursday 19th March - when we shared the very latest 2020 hi brands insight in FMCG, Media & Entertainment and Financial Services, including the relative strengths and weaknesses of leading brands in these sectors.
Key Speaker
Leading expert and hi brands co-creator, Dr Keith Glanfield, Assistant Professor at the Marketing and Strategy Group, Aston Business School and author of "Brand Transformation" was joined by category experts in CPG, Media & Entertainment and Financial services.
Agenda:
Case studies explored
Banking case study - Mark Hirst will explore how established banking brands are rising to the challenge of the relative digital newcomers.
Media and Entertainment case study - Lee Langford will demonstrate which newspaper brands have remained compelling in a very challenging environment by speaking readers’ language and delivering compelling content.
FMCG case study - Mark Brenton will show that not all soft drink brands are created equal, focussing on a brand that has “shaken up” the carbonated sector.
Hi brands is a compelling brand health measurement approach developed in conjunction with Aston Business School and nominated as a finalist in the MRS best innovation awards. It looks beyond equity and past performance to the future relevance and vitality of your brand.
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