How ATEC* Biodigesters used Digital to Fast Track Education & Behaviour Change in Cambodia

To rewatch this webinar visit our website

https://blog.weareharvey.com/case-study-atec/

Overview

Traditionally changing one individual's behaviour in the development sector can take 3-4 months and 30-40 hours of staff time. But thanks to the rapid rise of access to internet and use of Facebook through mobile, innovative social enterprise ATEC* Biodigesters used digital and a call centre to drastically reduce that time to a couple hours across a couple of days.

This new approach enables development businesses to reach and support local communities in countries around the world at scale, speed and with greater efficiency and effectiveness. In this session we’ll share how ATEC* approached their digital marketing funnel, lead generation and call centre process. As well as the key lessons learnt and insights development organisations can apply to use digital to increase their impact and rate of behaviour change.

Read more about the story here: https://blog.weareharvey.com/case-study-atec/

What we'll cover

• The digital behaviour change funnel
• Targeting, messaging, conversion points
• Call centre process
• Results & impact
• Lessons learnt & insights
• Q&A

Who this is for?

Anyone working in the development sector - social enterprise, NGOs, charities, non-profit organisations looking to leverage new technology and digital to more effectively and efficiently affect behavioural change