HFA invites you to their event

Constructive Conversations: (Re)Mastering Your Remodel Program

About this event

Navigating the Complexity of Large-Scale Remodel Programs

In the realm of remodeling, traditional strategies often fall short in addressing the intricate challenges of today's projects. Success requires a forward-thinking approach — one that embraces innovation, fosters comprehensive communication, and considers diverse perspectives.

How do you do this? For the team at HFA, the secret to mastering complex remodels lies in the power of a dedicated and diverse team. By bringing in the expertise across various disciplines, your design team can ensure deeper collaboration and more consistency throughout the remodel process.

Join us for an enlightening session where we will explore key strategies and insights for elevating your remodel programs, including:

  • Strategies for Prototyping and how to ensure brand consistency through adaptable designs and flexible planning.
  • Best Practices for Navigating Multi-Site Remodels and how to leverage integrated design teams for seamless project management and compliance.
  • Insights for Acquisitions and Takeovers and how to utilize design to enhance brand identity in existing spaces, and the importance of early AE team collaboration.

This webinar is a must-attend for anyone looking to elevate their approach to commercial remodel projects. Whether you're dealing with convenience stores, large-format retail, or unique one-off endeavors, don’t miss out on the insights that will help elevate your remodel strategies.

*Can’t make the live webcast? Go ahead and RSVP anyway, and we’ll send the recap to your inbox.

Hosted by

  • Guest speaker
    Bo Ebbrecht Vice President @ HFA

    Bo is a Vice President leading a team focused on retail projects. His responsibilities include developing staff, helping to drive our mentorship program, supporting the day-to-day of teams and projects and helping to shape and drive the vision of the company. He also continues to play a role in HFA's long-lasting partnership with Walmart, helping the team by with investigations of existing structures, design development, coordination, supervision of construction documents, coordination with clients, consultants, and staff to produce projects on time and within budget.

  • Guest speaker
    Kelly King Team Lead/ Designer @ HFA

    Kelly has more than ten years of experience in design and management for numerous projects involving commercial, retail, and restaurant and food service clients. Project types include new development, remodels, conversions, tenant fit-outs, rollout, custom, and prototype designs. She has managed multiple value engineering analyses alongside MEP for regional and national client prototype designs while also helping reimage those prototypes and develop new design solutions. Kelly has managed a significant renovation/reinvention project for one of the world's largest retail companies. She manages a team serving multiple regional and national restaurant and food service clients. Her passion is building lasting relationships with clients while providing excellent service.

  • Guest speaker
    Steven Baker Team Lead/ Architect @ HFA

    Steven’s primary responsibility at HFA is working on existing restaurant prototype development, and management for a national Quick Service Restaurant group. Working with the client design team and construction partners to remodel, maintain, and redevelop their existing buildings offers new challenges every day. Steven’s team is responsible for updating and maintaining design standards, remodel prototypes, and site-adapt guidelines. He also works with the client on product and equipment selection and specification for upgrades to existing facilities.

  • Guest speaker
    Brent Tweedy Vice President @ HFA

    Brent Tweedy joined HFA in 2006 and oversees the engineering services for multiple C-store and restaurant clients. His primary duties are client management and development, working within the integrated A+E team, and maintaining quality control for project and prototype documents. Brent brings over 20 years of experience, including mechanical and plumbing design, code compliance, and construction administration over several project types, including convenience stores, commercial retail, and quick-service restaurants. He has worked on several building types, including new construction, renovations, tenant-infill, building expansions, and multi-tenant.


HFA–a premier commercial architecture and engineering studio specializing in Hospitality, Industrial, Retail, and Real Estate Development–provides comprehensive solutions for design, engineering, permitting, and project management across all 50 states.