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Reinventing Fuel Retail: How C-Stores Lead in EV Charging

About this event

Convenience stores are at a crossroads. As private and commercial electric vehicles reshape the mobility landscape, forward-thinking operators are transforming their forecourts into future-ready charging destinations. They are capturing new revenue streams, maximising customer dwell time, and positioning themselves as a core part of the charging customer journey and infrastructure ecosystem.

Learn how Kwik Trip and Electric Era have evolved their business models through strategic EV charging deployment. This webinar brings together Hubject and these influential operators who have successfully navigated the transition, secured major funding, and built charging networks that enhance both customer experience and profitability.

Discover the strategies, funding opportunities, and operational insights that are helping fuel retailers and c-stores win in the evolving mobility market.

What You'll Learn

Securing Funding: Learn how Kwik Trip secured $17.5 million across 43 NEVI awards to expand EV charging infrastructure

Site Strategy & Implementation: Practical insights on selecting locations, coordinating with utilities, and integrating charging into existing operations

Technology & Operations: How advanced charging solutions and interoperability platforms enhance customer experience and operational efficiency

Business Model Evolution: Strategies for transforming traditional forecourts into high-value mobility hubs

Who will benefit from this webinar?

This webinar is designed for fuel retail executives, convenience store operators, site development managers, and business leaders exploring how EV charging fits into their growth and diversification strategy.

Whether you're evaluating your first charging installation or scaling an existing network, this session provides actionable guidance from operators who are leading the transition.


Meet the speakers:

Trishan Peruma, CEO Hubject North America

Trishan Peruma is the CEO of Hubject North America, leading operations across the U.S., Canada, and Mexico. He oversees the growth of Hubject’s Plug&Charge ecosystem and Intercharge eRoaming network, while advising on product and consulting strategy. With over 12 years of global experience in energy and eMobility, Trishan has held leadership roles at Shell, Pod Point, and ViriCiti. He has led EV charging software and infrastructure projects with major transit agencies including LA Metro, the Toronto Transit Commission, and the Chicago Transit Authority. Trishan holds a Master’s in International Law from the University of Sydney, with a focus on energy and climate policy, and a Bachelor of Business from Monash University.


Adam Schwartz, EV Charging Program Manager - Kwik Trip, Inc.

Adam Schwartz is the EV Charging Program Manager at Kwik Trip, Inc., where he leads the company's efforts in managing and expanding electric vehicle charging infrastructure. With over a decade of experience at Kwik Trip, Adam has built a diverse background in customer service, sustainability, and energy management. As EV Charging Program Manager, Adam has played a crucial role in securing 43 National Electric Vehicle Infrastructure (NEVI) Awards, totalling $17.5 million in funding. He was also instrumental in the passage of Wisconsin Act 121, legislation aimed at advancing EV infrastructure across the state, and coordinates with electric utilities to ensure efficient grid integration.


Kyler Schmitz, Chief Revenue Officer - Electric Era

Kyler Schmitz, Chief Revenue Officer at Electric Era, brings deep expertise in enterprise sales and technology leadership from his 10+ year tenure at Amazon Web Services, where positions included Senior Leader of Leaders - Enterprise Sales, Sr. Enterprise Sales Leader, and Business Development Manager. Prior experience also includes serving as a Reserve Officer in the United States Marine Corps and working as a Technical Account Manager for Premier Accounts at LexisNexis.


About Hubject

Hubject simplifies the charging of electric vehicles. Through its eRoaming platform intercharge, the eMobility specialist connects Charge Point Operators (CPOs) and eMobility Service Providers (EMPs) to provide standardized access to charging infrastructure. Hubject operates the world's largest cross-provider charging network, connecting over 1,000,000 charging points and more than 2,750 B2B partners across 70+ countries. Hubject is also a leader in Plug&Charge technology, using ISO 15118-2 and -20 standards to deliver secure, seamless EV charging experiences, and is the first EV-related company to offer financial services for EV companies based on its own payment license.

About Kwik Trip, Inc.

Kwik Trip, Inc. is a leading convenience store chain based in La Crosse, Wisconsin, with over 800 locations across the Midwest. Known for its high-quality customer service, commitment to sustainability, and innovative solutions, Kwik Trip offers a variety of products including fresh food, fuel, and electric vehicle charging stations, ensuring convenience and sustainability for its customers.

Hosted by

  • Team member
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    Trishan Peruma CEO, North America @ Hubject

  • Guest speaker
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    Adam Schwartz EV Charging Program Manager @ Kwik Trip

  • Guest speaker
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    Kyler Schmitz Chief Revenue Officer @ Electric Era

Hubject

Enabling the global EV charging network

Since 2012, our mission has been leading in enabling the eMobility ecosystem to offer customer-friendly charging solutions. Today, our focus extends to a global EV charging network dedicated to emission-free mobility, we actively contribute to the worldwide EV charging landscape.