About this event
The monumental impact of product-led GTM strategies in the SaaS industry is undeniable. But products as popular and pervasive as the likes of Slack, Dropbox, and Calendly don't just appear overnight. It takes a well-engineered concoction of the right data, product iteration, messaging, and distribution to realize success on the level of these exemplary organizations.
In this webinar, we dive into a noteworthy component of a strong product-led strategy: customer behavioral data. Organizations that leverage customer behavior data outperform their peers by 85 percent in sales growth and 25 percent in gross margin, according to research from McKinsey & Company.
Tim Liu (Head of Product at Hull) will be joined by Wes Bush (Founder & CEO of ProductLed) and Chris Casey (Senior Solutions Engineer at Pusher) to outline how forward-thinking B2B SaaS companies have unlocked new opportunities made possible with customer behavior and product usage data.
If you’re responsible for your company’s go-to-market success or oversee customer data management in your organization, we highly encourage you to attend this webinar. There will be opportunities to ask questions and engage with the speakers throughout the discussion.
A video replay will be sent to all registrants within 24 hours of the live broadcast.
Tim has spent his career building and scaling software products from the ground up. The last decade he has worked primarily on data startups in a number of different verticals.
Wes Bush is the bestselling author of Product-Led Growth. He’s a renowned Product-Led Growth pioneer, and has challenged an entire industry to find a better way to approach SaaS growth.
After working with customers as a support engineer for five years, Chris has recently started focusing on solutions engineering, working with customers to get the most out of Pusher products and also working on ways to more effectively understand customer behaviour and measures of customer success.
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