[REPLAY] How Brands Leverage Conversations to Drive ROI Throughout the Customer Journey

With the economy in its current state, should you be prioritizing conversations? Melissa Magerer, Head of US Marketing at iAdvize, and guest speaker Thomas Husson, Vice President and Principal Analyst at Forrester, tell you why a conversational approach is essential to your customer experience strategy and how you can optimize your customer journey with conversation at every step.

They walk you through how to strike the perfect balance between AI and the human touch, share real-world examples of revenue generation and cost reduction, and help you identify key areas of focus to build a profitable CX strategy.

You'll learn:

• How brands are leveraging conversations throughout the customer journey
• The key challenges to delivering differentiated conversational experiences
• How you can optimize your conversational strategy and CX investments