About this event
TikTok Shop is rapidly becoming one of the most powerful growth channels for beauty and wellness brands. Some brands are generating extraordinary revenue through creators, affiliates and TikTok Lives, while others are still trying to understand how the ecosystem works and what happens operationally once orders start flooding in.
In this webinar, TikTok Shop specialists and ecommerce logistics experts will explain how the platform really works, how brands structure content, affiliates and paid activity for growth, and what needs to happen operationally to support the speed of social commerce. Join us to learn how successful brands are scaling on TikTok Shop and how to fulfil that demand once it takes off.
What You’ll Learn
- The social commerce shift: Why TikTok Shop is becoming a major growth channel for beauty and wellness brands.
- How the TikTok Shop ecosystem works: The role of content, affiliates, paid media and live shopping.
- What successful brands are doing differently: Practical lessons from brands already scaling on the platform.
- The operational reality of TikTok Shop: How fulfilment, delivery and returns need to adapt for social commerce.
Who This Webinar Is For
- Beauty and wellness brands exploring or already selling on TikTok Shop
- Ecommerce and growth leaders responsible for scaling new sales channels
- Brands using creators, affiliates or TikTok Lives to drive product sales
- Operations and ecommerce teams preparing for the fulfilment demands of social commerce
Join TikTok Shop expert Paivi Korvela (Silta Social) and Emily Di Fante (ILG) as they unpack how to sell successfully on TikTok Shop and make fulfilment keep up.
ILG
The Gold Standard in FulfilmentWe’re a market-leading 3PL specialising in high-quality order fulfilment and delivery services. ILG customers are mostly fast-growth premium brands, many in the beauty, fashion and wellbeing sectors. Our mission is to help them succeed.
