About this webinar
80% of talent leaders believe employer branding is a key driver of making quality hires, yet only 50% of companies surveyed believe they have a proactive brand strategy.
We know employer brand matters, but there’s a gap when it comes to execution and getting stakeholder buy-in. Enter: storytelling.
In this session, PathMotion presents the results from a first-of-its-kind study and will be looking with Emma Fulton from British Army at the effectiveness of storytelling in HR, and how this approach worked for the multinational organisation.
Join our webinar where we explore the steps organisations can take to bring the right kind of stories to life in their employer brand strategy.
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