About this event
China is often one of the top targets for brand sales given the size of the market. As many find out, it is not always that straightforward.
Bjorn van der Veen, Infinity Blue's China MD and his colleague Sergii Serpeninov will guide you through everything you need to consider. The consumer ecosystem, what Chinese consumers are looking for, types of marketplaces, best cross-border marketplaces, categories, logistics, marketing strategies and more.
Hosted by Paul Laidler, Commercial & Partnerships Director at Infinity Blue.
We provide a full suite of marketplace services to enable brand growth on marketplaces globally through our international offices, offering local and technical expertise to drive sales and improve margins.