À propos de cet événement
LIVE MASTERCLASS / OCTOBER 14
Your Next Guest Won't Search. They'll Ask AI.
A 90-minute live masterclass on how AI is reshaping how hotels get found, promoted and chosen. With exclusive guest Martin Soler.
Wednesday, October 14, 2026 | 8:00 PM Paris / 2:00 PM New York
90 minutes / Live online / In English / Free
Can't make it live? Register anyway: the full replay will be sent to every registrant.
Travelers no longer type "boutique hotel NYC" into Google and scroll through ten blue links. They ask ChatGPT, Gemini or Perplexity, and get two or three names. If yours isn't one of them, you don't exist in that moment.
900 million people now use ChatGPT every week. Ads have landed inside it, in the US and across Europe. And AI can produce in days the visuals and videos that once took a full photo shoot.
The hotels moving now will set the rules. The others will keep paying OTAs to be seen.
In one session, Influence Society breaks down the three levers that matter today, with concrete examples from premium hotels and restaurants, and one guest who has watched hospitality tech evolve from the front desk to the boardroom.
WHAT WE'LL COVER
Be found: from SEO to GEO
How AI assistants decide which hotels to recommend, the 4 pillars of AI visibility (structured data, FAQ content, reputation and PR, monitoring), and how to measure your AI share of voice against your competitors.
Be promoted: ChatGPT Ads
How ads work inside ChatGPT, how they differ from Google and Meta, the technical prerequisites, and our framework for deciding when to launch, when to wait and what budget to test.
Be chosen: the AI Studio
Inside Influence Society's AI Studio: how we create on-brand visuals and videos for premium properties, adapted by market, season and channel, and where human creative direction remains non-negotiable.
Where AI is taking hospitality
Martin Soler shares what he sees across the industry: what's real, what's hype, and what hoteliers should prepare for next.
AGENDA
0:05
Where AI is taking hospitality, with Martin Soler
0:25
Be found: SEO to GEO
0:45
Be promoted: ChatGPT Ads
1:00
Be chosen: the AI Studio
1:15
Live Q&A with all speakers
WHO SHOULD ATTEND
Owners, general managers, marketing, sales and revenue leaders of independent hotels, hotel groups, resorts and restaurants, in Europe and the US. No technical background required.
Free / 90 minutes / Replay sent to all registrants
