From upload to impact: Harnessing first-party data in AMC

You’re sitting on a trove of first-party data. Your DTC customers, email subscribers, site visitors, and physical mailer recipients can all be tied back to Amazon. When uploaded to AMC, they can become the critical link between Amazon and all of your other channels. 

In this session, Intentwise CEO Sreenath Reddy will show you how to make the most of your first-party data. He’ll discuss: 

• Data preparation: Gathering, enriching, and hashing your first-party data for AMC 
• Multi-channel measurement: Using first-party data to tie off-Amazon marketing back to Amazon sales
• Audience generation: Unlocking new audiences for granular targeting and exclusions

With the typical business selling on multiple different marketplaces, first-party data is the key connection point between Amazon and all of your marketing channels. 

Register now, and join us on April 21 at 10 am PST/1 pm EST.