The new Amazon path to purchase for AI shopping

Brands on Amazon can no longer rely on traditional keyword tactics to convert customers. As shoppers embrace AI, we are entering an era of intent-based shopping, where standing out means clearly explaining what your product is, who it’s for, and how it matches shoppers goals.

Skip the keyword-crammed listings. In this session, Jerry Vida, co-founder of Peak ROAS, will show you how to revamp your Amazon strategy to meet the new, AI-led path to purchase.

He’ll discuss:

• Building relevance for intent-based searches and for the Alexa Shopping Assistant (formerly Rufus)
• Integrating purchase intent into your listings on Amazon
• Leveraging SQP, Brand Analytics, and other data to map out your new path to purchase

Register now, and join us on Wednesday, June 17 at 10 am PST for the full webinar.