Cracking the Nutritional Supplement Market: Trends in the US, UK and France

The nutritional supplement market is booming—but what drives a consumer to buy in the US is completely different from the UK or France.

Health and wellness are evolving faster than ever. Driven by social media and non-traditional trends, consumers are looking for new ingredients, new benefits, and new brands.

But how do you know which trends are passing fads and which are the future of the industry? And how can you effectively action against those trends to develop winning innovations?

Join Ipsos for an exclusive, data-driven webinar where we unpack the future of nutritional supplements. Powered by fresh insights from our Ipsos.Digital platform, our Innovation, Observer and Ipsos.Digital experts from the US, the UK and France will show you exactly what is driving this thriving market.

In just 45 minutes, you will discover:

• The "Why" Behind the Buy: The key consumer motivations and behavioral shifts driving the global supplement boom.
• Cross-Border Secrets: A direct comparison of what wins in France, the UK, and the US (and why)
• The Next Big Thing: The innovative ingredients and approaches shaping the future of supplementation
• Actionable Growth Strategies: How your brand can leverage these insights into specific, actionable consumer desires.
• Innovation Development: Ways to action those consumer desires into specific ideas and concepts that have strong potential for in-market success - and how the incorporation of AI can refine this process.

Don't miss out on the data you need to fuel your next big product launch or marketing campaign.

Join us on 2nd June at 10AM EST / 3PM BST / 4PM CEST