Why Attend: Unlocking the Value of BA Europe 2025

Hosted by

• Team member
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  Andrew Morris Head of Production and Marketing @ IRM UK

• Guest speaker
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  Jonathan Hunsley Service Development Director @ AssistKD

  Experienced and pragmatic Business Architecture & Business Analysis Professional. Previous experience includes roles across; Business Analysis Leadership & Management, Business Architecture and Consultancy. To find out more read the ‘BA Story’ https://thebastory.com/2023/04/28/jonathanhunsley/

• Guest speaker
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  Christina Tan President @ IIBA UK

  Christina is a distinguished Transformation Consultant and the President of IIBA UK, where she leads with vision and purpose, fostering the advancement of the business analysis profession. She is passionate about operational excellence and developing high-performing teams. Her recognition as a BA of the Year Finalist (2021) underscores her thought leadership, which she shares through insightful articles and dedicated mentorship to emerging professionals.

• Guest speaker
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  Helen Holder Lead Business Analyst @ Justice Digital - Ministry of Justice

  Helen has been a BA for more than 10 years with experience across a variety of public sector organisations. Having invested in her own personal development over the past 12 months in order to build her confidence, resilience and leadership skills she is passionate about helping others unlock ways to develop the positive character traits that sit at the heart of the BA role. She is passionate about the BA profession and playing an active role in the community and is a volunteer with the IIBAUK as part of their Midlands Chapter.