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Iron Horse invites you to their event

Unwrapping 3 Strategies for Developing an Integrated Buyer’s Journey

About this event

In order for ABM programs to be successful, you must have a North Star. This guiding principle should be ensuring you have a cohesive, unified journey to engage with prospects and accounts.

The old model of driving people to your website is no longer viable. According to research by McKinsey, as many as 80% of B2B decision-makers prefer the ease of remote interactions or digital self-service. This makes it extremely important to have a strategy that allows people to consume your content wherever they are while taking into account their location in the buyer's journey.

Join leaders from Iron Horse and Metadata.io for a discussion about Unwrapping 3 Strategies for Developing an Integrated Buyer’s Journey on December 9 at 11 am PT. In this session, we will cover why system and data silos hold us back from ABM nirvana, and why it’s absolutely necessary to evolve our strategies. As an added bonus, for every person who attends Iron Horse and Metadata.io will donate $10 to Toys for Tots.

Hosted by

  • Guest speaker
    Olivier L'Abbe President @ Metadata.io

  • Team member
    Joseph Cantu Director of Digital Marketing @ Iron Horse

Iron Horse

Iron Horse specializes in creating demand for the technologies that are transforming the world. We're dataheads, creative thinkers, and demand gen experts with a collective passion for connecting the dots between marketing efforts and results.