About this event
Is your team running webinars while everyone quietly wonders “what’s the point?”
You see most B2B webinars generate registrations, not revenue. And whilst vanity metrics might look great on a dashboard, they won’t fill your pipeline (or pay your team’s salaries).
In this session, we’ll share the biggest mistakes businesses make with webinars, and the tactics that turn registrations into genuine sales opportunities.
You’ll learn:
• How to attract the right audience
• The essentials of a standout webinar experience
• A follow-up strategy that actually drives conversations
Leave with a practical framework for turning your webinars into revenue-generating assets.
Hosted by
Over the last 15 years, I have worked in B2B commercial growth, having been a Head of Sales, Growth Director, Chief Commercial Officer and Board Director. I have done the selling, the relationship building, trained teams, managed complex pipelines and most importantly put scalable growth systems in place.
Morgan helps B2B businesses who are feeling stale or stuck with their marketing. Having worked both in-house and agency-side, she brings a no-fluff, real-world perspective on what actually helps businesses grow.
JG consulting specialises in providing consulting services to B2B organisations, focusing on commercial growth strategies that include ideal client profile mapping, sector targeting, KPI and target setting, CRM system implementation, outreach strategy ...
