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Johan Cruyff Institute invites you to their event

Nitto ATP Finals Turin: Sport and city branding

About this event

The city of Turin (Italy) has been selected to host the Nitto ATP Finals from 2021-2025. The five-year agreement will allow the best players in professional tennis to compete for the world's top indoor title at Turin's Olí Pala Alpitour Stadium, the largest indoor sports facility in Italy.

Turin's winning bid was submitted by the Italian Tennis Federation and Sport e Salute SpA in collaboration with the Government of Italy, the City of Turin and Regione Piemonte. After being held for six years in London, Turin will host the ATP Finals in Italy for the first time in its 50-year history and makes the transalpine city the 15th to host the prestigious season-ending tennis tournament since 1970.

In this webinar, we will talk about how a city benefits from a mega sport event to promote the region, how Turin’s bid was developed, how the preparations have evolved (they were awarded the candidacy before Covid) and the promotion that comes with a sport event of this nature.

Biography:

Giorgio Di Palermo has dedicated his professional life to enhancing sports culture around the world. As director of international events, he is now focused on improving tennis awareness in Italy through the Italian Tennis Federation and its events. Giorgio is skilled in organizing events, coordinating their marketing, commercial and operational aspects. He's the director of all top tennis events for the Italia Tennis Federation, including the Internazionali d’Italia di Roma, NextGen ATP Finals di Milano, Nitto ATP Finals di Torino di and ATP 250 Sardegna Open.

Marco Chessa is president of the Permanent Council Commission of the city of Turin for budgeting and planning. He's passionate about sports and represents the City of Torino in many events regarding sports in all aspects, from promotion and culture, to social involvement. He's deeply involved with sport properties and in the planning of strategic sport events.

Hosted by

  • Guest speaker
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    Renzo Revello International agent @ Johan Cruyff Institute

  • Team member
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    Gemma Rodés Communications Manager @ Johan Cruyff Institute

  • Team member
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    Johan Cruyff Institute Educational Institution

    Educating the next generation of Leaders in Sport Management

  • Guest speaker
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    Giorgio Di Palermo Manager @ Fit Servizi

  • Guest speaker
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    Marco Chessa President @ Permanent Council Commission of the city of Turin

Johan Cruyff Institute

Educating the next generation of Leaders in Sport Management

Johan Cruyff Institute is an educational institution, founded by Johan Cruyff, aimed at educating athletes, sport and business professionals in the field of sport management.