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Johan Cruyff Institute invites you to their webinar

Free webinar: The new scenarios in football

About this webinar

The success of LaLiga is worthy of a good case study as a business model. The governing body of the main competition at club level in Spain has successfully applied a business strategy to make LaLiga a consumer product on a global scale. In this webinar, we will talk about the keys to this transformation, from the perspective of the clubs and the competition itself. We’ll learn how they are working together to minimize the impact of the pandemic, how they are generating extra income in the absence of match day revenues and what are the challenges for the football industry in Europe under the current scenario.

Johan Cruyff Institute and LaLiga Business School bring the case of LaLiga as a business model to the academic arena. The program 'FOOTBALL INDUSTRY TRENDS. LALIGA STUDY CASE: TheMaking of a Global Brand' provides a real and objective view of the current context of the football industry based on the innovative management model of LaLiga. This webinar will give you a taste of this unique content.

Biographies

After having gained expertise in sports during his four years as an international sports senior consultant at Deloitte, Javier Morente joined LaLiga during its process of international brand expansion. Javier is currently head of relations with international associations at the Chairman’s Office of LaLiga.

With a degree in business administration, specializing in finance and accounting, Patricia Rodriguez has spent much of her professional career at PwC, which she joined in 2005 after obtaining a master’s degree in international management from the ISC Institute Supérieur du Comerce in Paris. In 2014, she joined SD Eibar as finance director and, in 2016, she was promoted to general manager. In June 2019, Patricia was appointed as CEO of Elche CF to lead a new era.

Hosted by

  • Team member
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    Johan Cruyff Institute Educational Institution

    Educating the next generation of Leaders in Sport Management

  • Guest speaker
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    Javier Morente Head of Relations with International Sports Associations at the Chairman’s Office @ LaLiga

  • Guest speaker
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    Patricia Rodriguez CEO @ Elche CF

  • Guest speaker
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    David Garrido TV sports broadcaster at Sky Sports @ Sky Sports

Johan Cruyff Institute

Educating the next generation of Leaders in Sport Management

Johan Cruyff Institute is an educational institution, founded by Johan Cruyff, aimed at educating athletes, sport and business professionals in the field of sport management.