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Johan Cruyff Institute invites you to their event

How sport organizations can monetize their social media

About this event

Social Media is the main communication tool for sport organizations, athletes and brands in general, to engage with their fans. In this webinar co-organized with Sportskred, we will elaborate on how to monetize social media from the perspective of a communication agency, a rights holder, or the athletes themselves. What an influencer is in sport? What clubs need to do to move from corporate media to providing an actual social experience? How can niche sports reach a global audience with a good social media strategy? How monetization is currently done in esports and how can technology help in optimizing the return?

Biographies:

Pei Zhi Liou is currently co-founder and COO of Vexed Gaming, a UK based esports organization. She has established a 20-year career spanning a range of industries, organizations, and geographies. A commercial and business development specialist by trade, she has focused on helping businesses grow in new markets. In 2011 she single-handedly set up the EMEA operations of Hong Kong based digital cinema technology specialists, GDC Technology and ran its international operations for 4 years. Since then, Pei has provided consulting services to a range of international businesses with a focus on helping Asian businesses set up European operations. Pei has been following esports since the early days of World of Warcraft tournaments 13 years ago and has been active in the discussions, over the past few years, around esports' place in the wider entertainment world.

Birgit Ballhause has been working in the sports business for more than 30 years. Starting with organizing world cup events and managing the national Team Germany in Windsurfing and the Dunkerbeck siblings Björn and Britt. International partner of the PWA (Professional Windsurfing Association) for more than 25 years – organizing the biggest windsurfing event in the world on Sylt Island. Different sports marketing activation for brands like REWE, NIVEA, JEVER, Mercedes-Benz, Land-Rover and others. Currently, as Project manager & Operations at ACT Agency GmbH, organizes the Windsurf World Cup Sylt and Kitesurf World Cup Germany.

Neil Stephens is chief marketing officer at Sportskred, a SAAS solution that enables brands and rights holders to create an influencer network from professional athletes and esports influencers. Neil has worked in digital media for over 20 years holding senior positions in various agencies where he worked with brands including Netflix, Sony and Unilever on their search engine and social media strategies. More latterly, working with influencers in the sports space (with emphasis on football), he advised on strategy and rollout of six figure social media campaigns (one driving over 290m video views in a single season). He has worked with Sportskred since its inception, initially as head of the UK operation before recently moving into the role of chief marketing officer.

Hosted by

  • Team member
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    Gemma Rodés Communications Manager @ Johan Cruyff Institute

  • Guest speaker
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    Birgit Ballhause Project manager & Operations @ ACT Agency GmbH

  • Guest speaker
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    Neil Stephens chief marketing officer @ Sportskred

  • Team member
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    Johan Cruyff Institute Educational Institution

    Educating the next generation of Leaders in Sport Management

  • Guest speaker
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    Pei Zhi Liou co-founder and COO @ Vexed Gaming

Johan Cruyff Institute

Educating the next generation of Leaders in Sport Management

Johan Cruyff Institute is an educational institution, founded by Johan Cruyff, aimed at educating athletes, sport and business professionals in the field of sport management.

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