About this event
Johan Cruyff Institute and LaLiga Business School bring the case of LaLiga as a business model to the academic arena. The program 'FOOTBALL INDUSTRY TRENDS. LALIGA CASE STUDY: The Making of a Global Brand' provides a real and objective view of the current context of the football industry based on the innovative management model of LaLiga. Eduard Legendre, Sponsorship Director at Ogilvy and speaker in the program, will join us to talk about how the new marketing strategies can help to grow a global brand such as Laliga. In this information session we will also give you all the details on the faculty members and the topics that will be covered in the program.
Educating the next generation of Leaders in Sport Management
Johan Cruyff Institute is an educational institution, founded by Johan Cruyff, aimed at educating athletes, sport and business professionals in the field of sport management.
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