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Johan Cruyff Institute invites you to their event

Information Session - Football Industry Trends. LaLiga Case Study: The Making of a Global Brand

About this webinar

Johan Cruyff Institute and LaLiga Business School bring the case of LaLiga as a business model to the academic arena. The program 'FOOTBALL INDUSTRY TRENDS. LALIGA CASE STUDY: The Making of a Global Brand' provides a real and objective view of the current context of the football industry based on the innovative management model of LaLiga. This informative session will give you a taste of this unique content and details on the faculty members and topics that will be covered in the program.

Hosted by

  • Team member
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    Johan Cruyff Institute Educational Institution

    Educating the next generation of Leaders in Sport Management

  • Guest speaker
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    José Moya Director @ LaLiga Business School

  • Team member
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    Ozana Marginean Program advisor

  • Team member
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    LaLiga Business School Organizer @ LaLiga Business School

  • Team member
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    Víctor Jordan Johan Cruyff Institute

    Academic Director

Johan Cruyff Institute

Educating the next generation of Leaders in Sport Management

Johan Cruyff Institute is an educational institution, founded by Johan Cruyff, aimed at educating athletes, sport and business professionals in the field of sport management.