About this webinar
Johan Cruyff Institute and LaLiga Business School bring the case of LaLiga as a business model to the academic arena. The program 'FOOTBALL INDUSTRY TRENDS. LALIGA CASE STUDY: The Making of a Global Brand' provides a real and objective view of the current context of the football industry based on the innovative management model of LaLiga. This informative session will give you a taste of this unique content and details on the faculty members and topics that will be covered in the program.
Educating the next generation of Leaders in Sport Management
Johan Cruyff Institute is an educational institution, founded by Johan Cruyff, aimed at educating athletes, sport and business professionals in the field of sport management.
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