How to reach your (actual) audience

Keen to invest your marketing budget into new and emerging social platforms, but unsure of what to expect in return? In this webinar we’ll be tackling how to identify crucial opportunities to scale your marketing activity by reaching new untapped audiences and how to drive sales overnight and brand affinity over-time.  

Paid social plays a key role in the marketing mix for many brands, but millions of marketing dollars are wasted each year on the wrong platforms, with the wrong targeting strategy. Data rich platforms like Meta are constantly stepping into the land of automation, with CPCs being driven higher and higher, but… is your audience even there?

And, equally important, how do you build a brand whilst connecting with your audience? Creating the right content that speaks directly to your audience is key and is exactly where influencer marketing can help. According to Neilson, 71% of consumers trust advertising from influencers – it’s time for brands to start adopting a new integrated approach to content and paid media.

Agenda

• Understanding your audience; finding synergy between human and data - Thierry Ngutegure, Head of Insight
• Content that speaks to your audience; prioritising performance over noise - Lauren McFarland, Influencer Director
• Reaching new audiences outside of Meta; a fresh approach to paid social - Sophie Somers, Paid Social Team Lead

Joining the conversation

We will be using polls, live chat and Q&A throughout to address your challenges and bring you into the discussion, get signed up now!