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Best practices in supermarket sales forecasting today

About this event

The gravity model emerged as the dominant methodology for grocery sales forecasting in the 1970s and 1980s and remains the most common approach utilized by conventional grocers.

With changing consumer behaviors and the ongoing segmentation of the supermarket industry, the effectiveness of the gravity model in the current food retailing environment depends on the specific type of grocery operator and their consumer strategy.

In this webinar we’ll cover;

  • The impact of changing consumer behavior on the supermarket industry
  • The optimal store expansion strategy for different types of operators
  • What goes into an accurate sales projection
  • How to measure cannibalization impacts

Join Dave Huntoon, Matt Montgomery, and Greg Tremellen for a discussion focused on the myriad approaches to sales forecast modeling in the grocery sector, and how these models can be used to address the biggest challenges facing supermarket operators and real estate departments today. 

Hosted by

  • Guest speaker
    Z Z Senior Client Manager @ Intalytics

    Greg Tremellen is a Senior Client Manager at Intalytics. He works with grocery clients in all venues of research relating to site analyses, including conducting sales forecasting, market entry strategies, and shopping center acquisition assessments for numerous national portfolio companies.

  • Guest speaker
    Dave Huntoon Managing Director of Client Services @ Intalytics

    Dave has been actively involved in retail site selection and research since 1977. His professional career has focused on assisting retailers, restaurants, health care firms, banks, and services providers in developing expansion plans and generating sales forecasts for potential sites.

  • Guest speaker
    Z Z Managing Director @ Intalytics

    As Managing Director, Matt leads Intalytics’ sales and marketing teams. With 15+ years in consulting, client management, and leadership roles in the consumer analytics space, Matt is experienced in helping organizations that seek customized real estate and marketing-focused solutions.


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