Kalibrate invites you to their event

Real-time customer segmentation

About this event

Successful location decisions start with a robust understanding of customers. Equipped with accurate, real-time customer data, organizations can optimize their site selection, marketing, and expansion strategies.

Introducing Spatial.ai’s PersonaLive segmentation in our next generation platform, Kalibrate Location Intelligence 2.0.

In this live webinar, we’ll cover:

  • An overview of the PersonaLive segmentation system
  • How to evaluate new markets with real-time customer segments
  • Using customer profiles to build a comprehensive location and marketing strategy

The session will conclude with a Q&A with our speakers. 

Hosted by

  • Guest speaker
    Lyden Foust CEO @ spatial.ai

    Lyden Foust is the cofounder of Spatial.ai, the creator of the first geosocial segmentation. Prior to founding Spatial.ai, Lyden was an Ethnographic Research consultant for brands like P&G, JnJ, Intel and an adjunct professor of Ethnography at Miami University. His undergraduate was in Information Systems - Data Mining from Xavier University in Cincinnati Ohio. Outside of work, Lyden enjoys being a husband and father of two little ones, with another on the way.

  • Guest speaker
    Glenda Bemis VP Customer Support & Delivery @ Kalibrate

    Glenda is our VP Customer Support & Delivery and has been with TAS (Trade Area Systems), which was bought by Kalibrate, since 2012 right after graduating from Salem State University with a Bachelors degree in Cartography and GIS. Glenda is the key point of contact in the onboarding process for new clients. Glenda works with retailers to understand their situation, their data requirements, and what they’re looking to achieve in our solutions. Glenda also delivers technical support and guidance to ensure our clients get maximum value from their relationship with Kalibrate.


Kalibrate removes the guesswork to help businesses identify opportunities, reduce risk, and outperform the competition.