About this event
Few industries seem to struggle with their identity and place in the pecking order of digital transformation budgets and executive buy-in as conversion rate optimization (CRO).
Frustrated with having to sell "CRO," many digital experimentation agencies, practitioners, and tools are rebranding their services as "customer experience optimization" (CXO).
Is it working?
And if so, does this mean CRO is dead?
Join Peep Laja from CXL, Ben Labay from Speero, and André Morys from konversionsKRAFT to learn about the future of the digital experimentation industry and importantly, how they've repositioned their businesses and services accordingly.
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