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CRO is dead. πŸ’€ Long live CRO! πŸš€

About this event

CRO is dead. πŸ’€ Long live CRO! πŸš€

Few industries seem to struggle with their identity and place in the pecking order of digital transformation budgets and executive buy-in as conversion rate optimization (CRO).

Frustrated with having to sell "CRO," many digital experimentation agencies, practitioners, and tools are rebranding their services as "customer experience optimization" (CXO).

Is it working?

And if so, does this mean CRO is dead?

Join Peep Laja from CXL, Ben Labay from Speero, and AndrΓ© Morys from konversionsKRAFT to learn about the future of the digital experimentation industry and importantly, how they've repositioned their businesses and services accordingly.

You should join this live discussion if...

  1. You want insight from experienced industry leaders about the future of CRO and customer experience optimization.
  2. You'd like to understand how to best position your digital experimentation services and value to marketers, product managers, and engineers (or your boss).
  3. It's important to know how to get the most out of a partnership with a CRO/CXO agency and tool provider.

Reserve your spot to join the live talk and receive an exclusive digest of the key insights.

Hosted by

  • Team member
    Collin Crowell Senior Director, North America @ Kameleoon

  • Guest speaker
    Ben Labay Managing Director @ Speero

  • Guest speaker
    Peep Laja CEO @ CXL

  • Guest speaker
    AndrΓ© Morys Co-Founder and Managing Director @ GO Group Digital


Make every customer experience better.

HIPAA, GDPR, and CCPA compliant, Kameleoon is a powerful and easy-to-use A/B testing, full stack, and AI-powered personalization platform that helps marketers, product teams, and developers maximize customer engagement and conversion.