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CRO is dead. ๐Ÿ’€ Long live CRO! ๐Ÿš€

About this event

CRO is dead. ๐Ÿ’€ Long live CRO! ๐Ÿš€

Few industries seem to struggle with their identity and place in the pecking order of digital transformation budgets and executive buy-in as conversion rate optimization (CRO).

Frustrated with having to sell "CRO," many digital experimentation agencies, practitioners, and tools are rebranding their services as "customer experience optimization" (CXO).

Is it working?

And if so, does this mean CRO is dead?

Join Peep Laja from CXL, Ben Labay from Speero, and Andrรฉ Morys from konversionsKRAFT to learn about the future of the digital experimentation industry and importantly, how they've repositioned their businesses and services accordingly.

You should join this live discussion if...

  1. You want insight from experienced industry leaders about the future of CRO and customer experience optimization.
  2. You'd like to understand how to best position your digital experimentation services and value to marketers, product managers, and engineers (or your boss).
  3. It's important to know how to get the most out of a partnership with a CRO/CXO agency and tool provider.

Reserve your spot to join the live talk and receive an exclusive digest of the key insights.

Hosted by

  • Team member
    Collin Crowell Senior Director, Marketing and Partnerships @ Kameleoon

  • Guest speaker
    Ben Labay Managing Director @ Speero

  • Guest speaker
    Peep Laja CEO @ CXL

  • Guest speaker
    Andrรฉ Morys Co-Founder and Managing Director @ GO Group Digital


Making conversions happen.

GDPR, CPPA, and HIPPA compliant, Kameleoonโ€™s powerful and easy-to-use A/B testing, full stack, and AI-powered personalization solutions help marketers, product owners, and engineers maximize customer engagement and conversion - across all channels.