- Retail banks understand the importance of optimizing digital customer experiences, but they don’t know how to do it. - Forrester

Eight out of 10 financial services say they will improve the use of data and analytics to create better digital experiences for their customers.

But only 2 out of 10 do so.

Meanwhile, banks and financial services that can use data and experimentation to create better digital experiences, are 3.2x more likely to report faster growth.

Segment, Kameleoon, Speero, and Forrester Consultancy come together for this "Solutions Webinar" to share:

• NEW benchmarks on data and experimentation by financial companies.
• How leading banks stay compliant while optimizing their digital products and marketing channels.
• What data and optimization techniques are the easiest and offer the highest reward.
• SPECIAL: How to securely and easily cross-sell and up-sell customers with relevant banking offers and services using a new recipe by the customer data platform, Segment, and the A/B testing platform, Kameleoon.

Register to watch the replay. You'll automatically receive:

• An exclusive digest of the key insights from the event
• A copy of the Forrester Consultancy report, "The State of Optimization in Banking"