About this event
As A/B testing and optimization programs mature, the challenge becomes less about getting buy-in, strategy, and processes and more about scale and velocity.
Simply put, mature programs want to move from 1 to 100 tests a year. The challenge then becomes how.
Other programs may just be getting off the ground. Once the honeymoon of A/B testing is over, the program finds itself having to beg, borrow, and steal developers to get a test coded.
Not anymore. Today, there are development outsourcing agencies that exclusively focus on A/B test development. They do all the coding and development (and more) so you can focus on ideation and analysis (or something else!). You may also find yourself saving a fair amount of money too.
But how do you decide whether outsourcing A/B testing makes sense for you, what tests to outsource, and when and how to do it?
This discussion invites two of the leading A/B Test development agencies and the CEO of the CRO agency, RAZE, to share their insider tips on what makes it work (and not).
As always, those that register will have access to the replay AND be the first to receive the discussion recap. If you don't have dev resources for your optimization program, join!
HIPAA, GDPR, and CCPA compliant, Kameleoon is a powerful and easy-to-use A/B testing, full stack, and AI-powered personalization platform that helps marketers, product teams, and developers maximize customer engagement and conversion.
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