About this event
The context for innovation is changing:
• In a VUCA world, new tensions are emerging constantly
• The competitive landscape is shifting with start-ups finding it easy to challenge
•E-commerce is moving the way innovations are delivered to the market
In this new environment, the ability to adapt quickly to an ever-changing environment is a key success factor. Marketers need to have processes and solutions that are both rigorous and agile, so they can make timely decisions. The most successful companies innovate at speed and in the same time, never forget to integrate long term objectives: innovation is the foundation for brand growth.
During this webinar, Kantar Insight experts and directors of major European brands will share though leadership and best practices on how to successfully put agility, consumers and brands at the heart of innovations from idea identification to product launch.
Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.