About this event
'Learnings from a media study amongst 14.500+ consumers'. Campaigns are seven times more impactful among a receptive audience. Find out which channels and platforms are most effective. With this webinar MeMo² (a Kantar company) will provide a comprehensive view of the platforms that will work best for your brand. Followed by guest speakers who will showcase the validation of their chosen crossmedia strategy.
Media Reactions 2021
Based on Media Reactions 2021 (Kantar) - this webinar will share essential insights for the Dutch market. Media Reactions 2021 is informed by the opinions of over 14,500 consumers covering over 290 brands in 23 markets and 900 senior marketers around the world.
In addition, some Dutch marketeers will showcase their experiences with their crossmedia measurement strategy (powered by THX.) To be revealed soon!
With a background at media & communication agency side, operating in a strategic advisory role, my role within MeMo² is to drive ROI optimization of brand's marketing communication investments in the broadest sence.
Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.
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