About this event
'Learnings from a media study amongst 14.500+ consumers'. Campaigns are seven times more impactful among a receptive audience. Find out which channels and platforms are most effective. With this webinar MeMo² (a Kantar company) will provide a comprehensive view of the platforms that will work best for your brand. Followed by guest speakers who will showcase the validation of their chosen crossmedia strategy.
Media Reactions 2021
Based on Media Reactions 2021 (Kantar) - this webinar will share essential insights for the Dutch market. Media Reactions 2021 is informed by the opinions of over 14,500 consumers covering over 290 brands in 23 markets and 900 senior marketers around the world.
Media Measurement
In addition, some Dutch marketeers will showcase their experiences with their crossmedia measurement strategy (powered by THX.) To be revealed soon!
Hosted by
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Team member
Coen Kempen Global Head of Strategy @ MeMo²T
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Team member
Edwin Beijer Director Consulting @ MeMo², a Kantar CompanyT
With a background at media & communication agency side, operating in a strategic advisory role, my role within MeMo² is to drive ROI optimization of brand's marketing communication investments in the broadest sence.
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Guest speaker
Sonja Den Bakker Sr. Brand Manager @ FrieslandCampinaG
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Guest speaker
Chung Hwa Chao Brand Communicatie Manager @ Bol.comG
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Guest speaker
Inge Melsen Digital Marketeer @ Nationale Postcode LoterijG
Kantar
Understand people, inspire growthKantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.
