About this event
In 2021, Kantar Insights conducted a global study across 35 countries, in order to better understand consumers’ expectations and behaviours about sustainability in the Food and Beverages sectors: overconsumption, overpackaging, animal testing, intensive farming, overwork and poverty were amongst the most important issues to be solved by companies operating in the sectors
In 2022, our Analytics department has screened consumers’ requests on search engines related to these themes on a 5-year period and on a global scale (with the exception of China)
This exclusive study allowed us to identify, for each theme:
David Chassid, Kantar Insights Managing Director in Israel, will reveal the key elements of this study
He will then interview Einat Ben Horin, Director of Global Consumer Insights & Analytics, SodaStream International on SodaStream's reactions to these insights and their main initiatives on these topics.
This webinar presentation is a tremendous opportunity to deepen your understanding of your markets and adapt your brand and innovation strategies.
For all those who believe that sustainability has value for the planet and the business, we are waiting for you !
Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.
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