About this event
On June 2021, Kantar announced the acquisition of MeMo². We are happy to invite you to the first webinar for the Italian market: MeMo² will introduce THX. - the global leading Crossmedia and Marketing Analytics platform.
THX. is the next generation cross-media measurement platform which brings transparency and accountability in marketing seeing the effects of cross-media advertising and the Return On Ad Spend.
MeMo² elaborate on award-winning research cases (9x IAB Research Awards 2020/2021), which innovative approach received international recognition, and marks a new era in real-time, passive cross-media research.
Join us and learn about the latest developments in cross-media optimization for brand and sales growth.
Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.
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