About this event
88% of consumers believe that too few brands feature characters that are similar to themselves (Source: Global Monitor, Kantar, 2021). The best advertising creations certainly serve to sell products and reinforce the image of brands, but they can also change mentalities and behaviour. Indeed, advertising can help to create and reinforce positive or negative stereotypes.
This is an approach that is now relevant to all brands and you don't have to be an activist brand to start representing people positively in advertising.
In this webinar, we will have the chance to discuss with Vanessa Barba de Calignon, Marketing Director of Jacobs Douwe Egberts Belgium & Luxembourg, and Adrien Koskas, International Managing Director of Garnier.
Join our webinar to find out how inclusion and diversity in advertising has evolved and the impact that positive representation can have. Our experts will share case studies from different sectors to illustrate best practice, including a case study on the L'Oréal Paris brand.
You will discover:
Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.
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