about-me variable
Kantar invites you to their event

The power of progressive, inclusive portrayal in advertising

About this event

88% of consumers believe that too few brands feature characters that are similar to themselves (Source: Global Monitor, Kantar, 2021). The best advertising creations certainly serve to sell products and reinforce the image of brands, but they can also change mentalities and behaviour. Indeed, advertising can help to create and reinforce positive or negative stereotypes.

This is an approach that is now relevant to all brands and you don't have to be an activist brand to start representing people positively in advertising.

In this webinar, we will have the chance to discuss with Vanessa Barba de Calignon, Marketing Director of Jacobs Douwe Egberts Belgium & Luxembourg, and Adrien Koskas, International Managing Director of Garnier.

Join our webinar to find out how inclusion and diversity in advertising has evolved and the impact that positive representation can have. Our experts will share case studies from different sectors to illustrate best practice, including a case study on the L'Oréal Paris brand.

You will discover:

  • How inclusion and diversity in advertising is evolving
  • The impact that inclusive advertising can have on your business
  • How to accurately highlight inclusion and diversity in your communications
  • How Facial Coding can help you achieve this.

Hosted by

  • Guest speaker
    G
    Vanessa Barba Directrice Marketing de Jacobs Douwe Egberts Belgique & Luxembourg

  • Guest speaker
    G
    Adrien Koskas Directeur Général International, Garnier

  • Guest speaker
    G
    Monique Gallas Directrice du Développement Commercial, Media & Creative,, Kantar

  • Guest speaker
    G
    Emma Roberts Directrice Conseil Media & Creative, Kantar

Kantar

Understand people, inspire growth

Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.