Kantar invites you to their event

Unified Marketing Measurement and Optimisation: The future of marketing ROI measurement today

About this event

In the current environment, it has never been more imperative to protect every marketing dollar, but nearly half of global marketers we surveyed are not confident that they have the optimal mix. Six out of 10 are concerned about their company's ability to measure performance in a cookie-less world!

The human brain can process up to 7 configurations. Our new AI platform operates with up to 10,240 configurations in near real-time.

Register to learn how AI techniques support:

  • The importance of updating models more frequently, and considering core economic factors such as inflation, the consumer mood and media costs to react to an everchanging environment
  • Future proof your marketing effectiveness evaluation without the need for cookies
  • Deliver hyper-granularity on your digital and offline media ROI
  • Faster ROI insights to allow you to optimise closer to the point of delivery

Hosted by

  • Guest speaker
    Mauro Fusco Kantar Analytics

  • Team member
    Marina Cozzika Directrice Marketing Adjointe @ Kantar

  • Guest speaker
    Henrik Busch CEO Blackwood Seven A/S Part of Kantar group

  • Guest speaker
    MD G
    Matthew Dodd


Understand people, inspire growth

Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.