About this event
Online shopping is now so common that it’s almost as normal as breathing.
For any growing business, this means an online presence is absolutely critical, along with high-quality customer service and swift delivery times. But if you’re making products, and selling to both businesses and everyday consumers, how do you find a balance between presentation and service? And if you’re making products that are both made-to-stock and made-to-order, how do you set expectations correctly?
In this webinar presented by Katana & BigCommerce, we’ll dive into these questions, along with:
- How to automate your backend operations, including handling inventory, sales, and accounting
- Choosing the correct tech stack for your business, considering different solutions, scalability, and why cloud-based is best
- Why you need to nail your marketing activities, what are the key things to do, and how to increase conversions
Your speakers will be Mark Cohen, Head of Tech Partnerships at Katana, and Alec Berkley, Director of Strategic Partnerships at BigCommerce.
Hosted by
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Team member
Mark Cohen Head of Technology PartnershipsT
Mark is the Head of Technology Partnerships at Katana, based in Toronto, working with best-in-class App Partner solutions for the SME market. Passionate around working with D2C and B2B brands to help solve, automate, and streamline operational processes.
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Guest speaker
Alec Berkley Director of Technology Partnerships @ BigCommerceG
Alec is an Ecommerce veteran who started his career at a digital agency, then co-founded BundleB2B which was later acquired by BigCommerce. Currently focused on optimizing BigCommerce's connectivity into industry leading back-office business systems to help manufacturers & distributors sell more online & improve business processes.
