[Strategy session] Collecting data and personalising your messaging

About this event: A strategy session is a thought-provoking session where you'll learn industry best practices to inspire your future marketing strategies.

Event description: Did you know that 80% of consumers are more likely to make a purchase when brands offer personalised experiences? Many brands fear that they don’t have enough data on their customers to create meaningful personalised experiences for them. This strategy session will show just how easy it is to start collecting data points with Klaviyo, and introduce you to a number of beginner, intermediate and advanced strategies for personalising both your email and SMS messaging using your customers’ data.

Attend this training if: you have a solid email and SMS marketing strategy in place and are now looking to take the next step with segmentation and personalisation.

In this session, we will:

• Learn how to start collecting data with Klaviyo
• Familiarise ourselves with Klaviyo profiles and how profile properties are stored
• Highlight the differences between segmentation and personalisation
• Take a deep dive into strategies for segmentation and personalisation

Session requirements: You’ll get the most out of this session if you are already actively sending campaigns and flows through Klaviyo.