[Strategy session] Conquer Cyber Weekend with a data-driven sending strategy (for enterprise businesses)

About this event: [Strategy session] A thought-provoking session where you'll learn industry best practices to inspire your future marketing strategies

Attend this training if: You are an email marketer/CRM manager at a mid-market company with access to last year’s historical data, or you work at a small/medium-sized business but are extremely proficient with data. You have specific metrics that you want to improve this year and you need help turning last year’s data into actionable revenue-generating strategies.

Doesn't sound like you? Check out our entrepreneur and small/midsize business offerings on the same topic.

Event description: Are you drowning in data trying to come up with a strategy for improving performance this Cyber Weekend? This session will get you back on track and show you how to tie the loose threads of last year’s email and SMS data together into a strategy you can count on this year. And we won’t just be focusing on revenue, either - expect tips on how to improve your deliverability, open rate, and A/B testing strategy based on last year’s results.

In this session, we will: Learn how to analyse historical data so you can improve your Cyber Weekend sending strategy

Session requirements:

• Access to your brand’s performance data for Cyber Weekend 2021

Tips for success:

• Come with a high-level understanding of how your email (and SMS if applicable) sending strategies performed last year
• Come with an improvement goal in mind