[Strategy session] Last minute Cyber Weekend checklist: Klaviyo account must-haves (for small to medium sized businesses)

About this event: A strategy session is a thought-provoking session where you'll learn industry best practices to inspire your future marketing strategies.

Intended audience: Small or medium-sized business

Are you an email marketer or a marketing manager at a small or medium-sized business who wants to ensure their Klaviyo account is optimized for success before the largest retail event of the year? Perhaps you’ve spent weeks, or even months, thinking about your Cyber Weekend marketing plan, but you want to make sure you’ve activated critical features in your account. When it comes to prepping for a promotion this large, there are a lot of moving pieces and it’s easy to get caught in the weeds. Attend this session to get your account ready to conquer Cyber Weekend 2022.

Doesn’t sound like you? Check out our entrepreneur or mid-market offerings on the same topic.

Event description: This session will walk you through all of the high-level essentials that you should have in place to drive sales and maximize ROI this Cyber Weekend.

In this session, we will cover:

• On-site experience and capturing leads
• Flows to have live in your account
• Campaigns to build and schedule
• Recommended sending schedule

Session requirements:

• Active Klaviyo account

Tips for success:

• Use a second monitor or separate device so you can view both the webinar and your account
• Come ready to learn and engage with other Klaviyo business owners and marketers