About this event
A pillar in the beauty industry, the Orveon brand represents unique beauty, simplicity, and sophistication. For products as personal as makeup and skincare, it was essential that shoppers feel as confident purchasing online as they would in-store.
In this webinar we will hear from, Carney Nir, VP of Global eCommerce at Orveon, Alex Fox, Technical Lead at Half Helix, Rachel Tonner, VP Global Marketing at Klevu, and Courtney Kelly, Commercial Director at Half Helix on how Laura Mercier and BareMinerals has been improving user experience with the help from Half Helix and Klevu Search.
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Courtney Kelly started her career in fashion and beauty publishing and has been working with brands for over 10 years. From her postings at Shopify HQ and Shopify UK/EMEA, she has built a global perspective and appreciation for the world of e-commerce. At Half Helix she leads the New Business team of Sales, Marketing, and Partnerships as Commercial Director, providing strategic guidance for brands that are wanting to scale efficiently and differentiate themselves from competitors.
Alex Fox is an accomplished web developer and digital design graduate with a decade of experience in building websites and applications. As a Technical Lead and Solutions Architect at Half Helix, he takes projects from scoping and strategy to implementation and delivery, with a strong focus on performance, accessibility, responsive design, and custom integrations.
Carney Nir is a digital trailblazer in global e-commerce, with over a decade of experience creating unforgettable digital experiences at leading companies such as Estée Lauder. At Orveon, Carney is driving digital strategies to take Laura Mercier, bareMinerals, and BUXOM Cosmetics to the next level.
With 15 years of experience within ecommerce, retail, and UX, helping businesses identify and bridge experience gaps. Rachel’s blend of seemingly incongruous specialisms including music, journalism, and design give her a unique perspective and fuel her curiousity.
Millions of shoppers use Klevu to discover products on their favorite ecommerce sites. Klevu's proprietary technology increases conversion, reduces bounce rates and drives loyalty for more than 3,000 global brands.