Klevu invites you to their event

Creating a Customer-Centric Online Experience with Laura Mercier and BareMinerals

About this event

A pillar in the beauty industry, the Orveon brand represents unique beauty, simplicity, and sophistication. For products as personal as makeup and skincare, it was essential that shoppers feel as confident purchasing online as they would in-store.

In this webinar we will hear from, Carney Nir, VP of Global eCommerce at Orveon, Alex Fox, Technical Lead at Half Helix, Rachel Tonner, VP Global Marketing at Klevu, and Courtney Kelly, Commercial Director at Half Helix on how Laura Mercier and BareMinerals has been improving user experience with the help from Half Helix and Klevu Search.

Register to learn:

  • About BareMinerals and Laura Mercier's digital transformation story and how you can create a customer-centric digital experience
  • How to modernize and elevate your e-commerce experience to a new level. What should you be thinking about as you set up brand goals and what approaches will streamline bringing the implementation to life?
  • About brand, agency, and technology insights from our teams at Orveon, Half Helix, and Klevu and how the tech was customized to align with Orveon's brand and storytelling (Product Discovery, Experience, Loyalty).
  • About how the two brands replatformed from Salesforce Commerce Cloud to Shopify, unlocked personalized user journeys, and evolved styling and merchandising while giving the greatest flexibility to brand operators.

Sign up today to get a live Q&A session with our speakers. Can’t make the live event? RSVP to receive a recording.

Hosted by

  • Team member
    Rachel Tonner VP of Global Marketing @ Klevu

  • Guest speaker
    Courtney Kelly Commercial Director @ Half Helix

    Courtney Kelly started her career in fashion and beauty publishing and has been working with brands for over 10 years. From her postings at Shopify HQ and Shopify UK/EMEA, she has built a global perspective and appreciation for the world of e-commerce. At Half Helix she leads the New Business team of Sales, Marketing, and Partnerships as Commercial Director, providing strategic guidance for brands that are wanting to scale efficiently and differentiate themselves from competitors.

  • Guest speaker
    Alex Fox Technical Lead @ Half Helix

    Alex Fox is an accomplished web developer and digital design graduate with a decade of experience in building websites and applications. As a Technical Lead and Solutions Architect at Half Helix, he takes projects from scoping and strategy to implementation and delivery, with a strong focus on performance, accessibility, responsive design, and custom integrations.

  • Guest speaker
    Carney Nir VP Global eCommerce @ Orveon

    Carney Nir is a digital trailblazer in global e-commerce, with over a decade of experience creating unforgettable digital experiences at leading companies such as Estée Lauder. At Orveon, Carney is driving digital strategies to take Laura Mercier, bareMinerals, and BUXOM Cosmetics to the next level.


AI-powered search & product discovery

Millions of shoppers use Klevu to discover products on their favorite ecommerce sites. Klevu's proprietary technology increases conversion, reduces bounce rates and drives loyalty for more than 3,000 global brands.