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Primed for Peak: Boosting Conversions With Party Delights

About this event

Over the past 20 years, Party Delights have become a powerhouse of party supplies, with international websites and retail stores across the UK and Ireland. They're a one-stop shop for everything you'll need for your special occasion, and they've further solidified their position in the e-commerce sphere by partnering with GENE Commerce, a Gold level Adobe Commerce agency.

During peak seasons, it's important to place a focus on conversion rate optimisation whilst still creating a smooth and unforgettable customer experience.

In this webinar, we'll hear from Claire Grasby, Managing Director of UK & EU Retail at Party Delights, Duncan Copeland, Client Services Director at GENE and Mary Heasman, Solution Account Executive at Adobe Commerce.

Register to learn:

  • Why Party Delights decided to migrate to Adobe Commerce and the benefits this has bought them
  • How to ensure a smooth customer journey on site
  • Managing large volumes of traffic during peak seasons
  • The importance of mobile commerce
  • How to choose the right tech stack and ensuring your tech works seamlessly together
  • Optimising your product discovery experience to increase conversions

Hosted by

  • Guest speaker
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    Duncan Copeland Client Services Director @ GENE

  • Guest speaker
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    Mary Heasman Solution Account Executive @ Adobe Commerce

  • Team member
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    Mairaid Harte

  • Team member
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    Klevu Team

  • Guest speaker
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    Claire Grasby Managing Director - UK & EU Retail @ Party Delights

Klevu

A division of Athos Commerce

Millions of shoppers use Klevu to discover products on their favorite ecommerce sites. Klevu's proprietary technology increases conversion, reduces bounce rates and drives loyalty for more than 3,000 global brands.