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Sustainability messaging that works: Mastering credible climate claims

About this event

In today’s evolving regulatory landscape, businesses face increasing pressure to ensure their climate claims are both credible and transparent. With growing scrutiny on corporate sustainability communication, fear of greenwashing is higher than ever. To navigate this challenge, companies must take a strategic approach—grounding their claims in robust emissions measurement and high-quality carbon removal solutions.

In this digital panel discussion, we will explore how businesses can establish trustworthy climate claims. Hear firsthand from digital powerhouse Wieden + Kennedy who have navigated these challenges and reaped the benefits. And, get tips on how to integrate carbon removal effectively into sustainability strategies.

Attendees can expect to learn more about:

  • The Corporate Sustainability Communication Landscape – Key concerns in the corporate sector around transparency, greenwashing, and building credible sustainability narratives.
  • From Measurement to Action – The importance of measuring emissions accurately with trusted methodologies, featuring insights from Zevero on tracking and reporting emissions reductions effectively.
  • Ensuring Integrity in Carbon Removal – How Klimate applies rigorous selection criteria to ensure high-quality carbon removal investments that align with corporate sustainability goals.
  • Building a Strong Sustainability Communication Strategy – Wieden+Kennedy shares a practical perspective on working with partners like Zevero and Klimate to enhance credibility and provide assurance for sustainability claims.

Join us for an insightful session with industry experts as we explore how businesses can avoid greenwashing, establish transparency, and build trust in their climate strategies.

Hosted by

  • Team member
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    Kathryn Flynn Sustainability Specialist

    Kathryn is a Sustainability Specialist at Klimate. With a MSc in Climate Change, she has a background in sustainability communication and climate policy.

  • Guest speaker
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    Jasmine Sani Carbon Consultant @ Zevero

    Jasmine Sani is a Carbon Consultant at Zevero, helping businesses measure, report, and reduce their emissions. With experience at Accenture and Avieco, she specialises in managing, analysing and interpreting sustainability data, covering Scope 1, 2 and 3 emission calculations across extensive portfolios.

  • Guest speaker
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    Luke Purdy Director of Sustainability @ Wieden + Kennedy

    Luke Purdy is the Director of Sustainability at Wieden+Kennedy. In this first of its kind role, he leads global initiatives across ten offices, enacting foundational strategies that integrate sustainable actions at the heart of Wieden+Kennedy's business, operations, and culture. He led the W+K network to achieve B Corp certification in March of 2023, becoming the first global ad agency network to achieve the distinction.

  • Team member
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    Yasmine Rocco Carbon Removal Specialist @ Klimate

    Yasmine is a sustainability-focused professional with a MSc. in Innovation and Sustainable Development. She specialises in developing carbon removal strategies and forging partnerships to enable a low carbon economy.

Klimate.co

Klimate.co is a company that is in business to reverse climate change by removing as much CO2 from the atmosphere as possible, as permanently as possible. They help companies achieve Net Zero by combining the world's best carbon removal methods into po...