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Knexus invites you to their event

Earned and owned content: a powerful, emerging conversion rate optimization tool

About this event

Visual content when shopping online, has become an essential part of the buying journey. Brands who aren’t leveraging their earned and owned content, are losing customers to competitors.

That’s why we’ve gathered thought leaders from Lenovo & Publicis Commerce to help you stay head & shoulders above the competition. Join us on Wednesday, September 21 to explore the impact earned & owned content has on conversion rates.

Join this webinar to:

  • Hear case studies from COTY, Samsung, GSK & Lenovo
  • Engage with visual content trends to tailor your brand strategy in 2022 & beyond
  • Increase your conversions by harnessing the power of your earned & owned content
  • Overcome challenges & roadblocks brands face in extracting the sales potential of earned & owned content

Hosted by

  • Guest speaker
    Angus Cormie Director, EMEA eCommerce @ Lenovo

    A tenured digital executive, Angus Cormie has managed eCommerce for Lenovo in Europe since 2019, and, prior to that, for 11 years in a similar position in Dell. His responsibilities have included digital marketing, Telesales, Customer Experience management, eCommerce Operations, and helping to drive the development of new online business development opportunities.

  • Team member
    Kimberley Graham Head of Demand Generation @ Knexus

  • Team member
    Graeme Foux CEO @ Knexus

    A serial tech entrepreneur specializing in the intersection between digital content and commerce. Working extensively from San Francisco, NYC & London, his software & strategic advice has been used by 150+ of FORTUNE 500 companies to improve conversion and lift eCommerce sales.

  • Guest speaker
    Lauren Tracogna Commerce Director @ Publicis Commerce

    Lauren joined Publicis in 2021 and helps lead eCommerce Merchandising for the Groupe. Prior to joining Publicis, Lauren held increasingly senior positions within Johnson & Johnson where she spent over 6 years in their Sales and eCommerce functions. Additionally, Lauren has market experience in both Canada and the United Kingdom.


Make Content Sell

Knexus platform automatically makes UGC, influencer & brand owned content personalized & shoppable, integrating it into buying journeys which inspires confidence to buy.