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The New LHF Policy Is Live: What UK Brands and Agencies Need to Know

About this event

From 5th January 2026, new LHF regulations ban ads for identifiable less healthy food and drink across paid online media, including creator marketing, as well as TV and on-demand before the watershed.

Join Scott Guthrie, Director at IMTB, for a clear, practical breakdown of what the rules mean in practice, what brands need to change now, and how to stay compliant across influencer and social campaigns.

Hosted by

  • External speaker
    E
    Scott Guthrie General Director @ IMTB
  • Team member
    T
    Alicia Van Der Meer Marketing Manager UK @ Kolsquare

    Marketing Lead @ Kolsquare in the UK

Kolsquare

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Kolsquare brings together the latest data and technologies in one easy-to-use platform. At last you can optimise your actions, your processes, your campaigns and your investment.

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